Marketing Geography is one of the branches of Urban Geography. Its primary objectives is to study the market places as units of space and various kinds of activities associated with distribution of goods by consumers. Intra-Urban Market Geography is recent development in the field of general market geography in India.
\nThe Present book �Market Geography of Kashmir� contribution in the field of urban Market Geography. The work focus on the city of Srinagar and attempts to identify the character and distribution of various retail complex in the light of scientific criteria. The hierarchy of market centre has been determined in the analsysis of functional structure, physical conditions and land values at different levels of markets. Core and threshold functions have been identified. Finally, relationship between land values and commercial activities has been closely examined. Statistical analysis, quantitative methods and modern cartographic technique have been modern artographic technique have been brought to bear on this excellent study thereby enhancing the validity of ots findings and conclusions. The The work is based largely on primary data collected by the authors in the course of field investigations.
\nOne of the pioneering studies in the field of urban market geography, this is bound to have wider implications as its findings can prove signficant and extremely relevant for allied disciplines and dealing with the study and problems of urban markets including town and country planning and tourism in India and other developing countries.
\nThe book is divided into seven chapters. The theoretical approach and methodology used are discussed in the first chapter. The next chapter deals with the geographical personality of the sutdy area. The chapter ill attempts to identify different market centres and hierachy of commercial complexes of the city of Srinagar. The next chapter is devoted to the study of functional character of the market centres of different levels. The examination of the internal structure of markets and an enquiry into the commercial land values form the basis of study in chapter V and VI respectively. The last chapter summarised the study and highlights the major findings.`
